Taking a new insurance brand to market
PGC was looking for a creative partner to help develop branding for their new company, and support national rollout of the new brand in the Southern African market.
Workerslife is an innovative insurance brand created by the PGC Group of Companies. Designed to serve a broad range of insurance products to a growing market of South Africans looking for modern alternatives.
Worked closely with the client developing a brand that was aligned with their marketing strategy and vision for the brand. Supported national branch implementation and brand roll-out.