+ PALLADIUM SOFTWARE
Evolving a brand to generate growth
Palladium Accounting needed a new brand, product packaging and advertising – plus a brand strategy that defined their product & service offering and effectively positioned them in the marketplace
Palladium is a subsidiary of Rectron, a wholly owned subsidiary of Mustek Ltd, a company listed on the Johannesburg Stock Exchange. Palladium Business Solutions has been offering highly affordable Software and Services to businesses throughout Africa since 2002.
Design and development of brand identity, product packaging, advertising, and brand strategy that positioned the product offering as a modern, easy to use and affordable product for SME’s that simplified business accounting – an alternative to the complex and expensive legacy systems that many medium enterprises are using.