+ KURT GEIGER

Extending an exclusive
product range

Kurt Geiger South Africa needed product packaging for a new exclusive range of men’s underwear designed for the local market.

WHO
Kurt Geiger first opened in Britain’s fashion capital on Bond Street, London in 1963. Since the Sixties Kurt Geiger has not stood still as it continuously evolves to make covetable footwear and accessories with a unique market position, pairing aspiration with accessibility

Kurt Geiger has over 70 stores globally and over 170 concessions within the world’s most prestigious department stores.

 

WHAT
Design and development of modern packaging that aligned with the global Kurt Geiger brand, whilst also appealing to the South African market.

+  Packaging Design

+  Model Selection

+  Art Direction

Raising Brand Performance

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