+ RIC CONSULTING
Communicating business benfits
RIC consulting felt they were being overly idenitified as a software solutions company and wanted to run a campaign to communicate the benfits of their consultancy services.
RIC brings to market top-level consulting and software support services that can be used across a broad spectrum of industries. They offer business intelligence software, consultancy services and solutions that create value with data – empowering business users to see the story that lives in data.
Identified three key benefits to communicate to the market and developed an integrated campaign that used a mix of brand touchpoints to deliver the campaign messaging.