Communicating business benfits

RIC consulting felt they were being overly idenitified as a software solutions company and wanted to run a campaign to communicate the benfits of their consultancy services.

RIC brings to market top-level consulting and software support services that can be used across a broad spectrum of industries. They offer business intelligence software, consultancy services and solutions that create value with data – empowering business users to see the story that lives in data.

Identified three key benefits to communicate to the market and developed an integrated campaign that used a mix of brand touchpoints to deliver the campaign messaging.

+  Integrated Campaign

+  Outdoor Media

+  Print Advertising

+  Online Advertising

+  Banners

+  Collateral

Raising Brand Performance

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