+ CQS | CASEWARE

Creating clarity with simplified messaging

CQS needed a campaign to help them communicate to auditors and accountants the time-saving & auditing efficiencies of their updated CaseWare product.

WHO
CQS is one of SA’s leading software houses specialising in the design, development and deployment of software solutions for financial professionals.

CaseWare is a leading global software solution for accounting, auditing, financial, risk and governance professionals.

WHAT
Key offerings were identified and delivered in a simple and effective messaging campaign, that avoided catchy advertising copy and cliched visual concepts. The simplicity of the campaign was sucessful in driving upgrades from their current users and led to acquisition of new customers.