+ BRM BRANDS

Driving business
growth with design

BRM Brands was initially looking to evolve their product packaging. Our insights led to a new strategy to rename, rebrand, and reposition the brand to appeal to a broader market.

WHO
BRM Brands is one of South Africa’s leading manufacturers of value-added meat and poultry products that has satisfied the nation’s appetite with superior quality, convenience and mouth-watering flavour since 1985.

The launch of the new brand attracted the attention on one of Southern Africa’s largest food goups, and lead to substantial subsequent investment that enabled the company to grow their business considerably.

WHAT
Design and development of a brand identity and product packaging that had broad market appeal and communicated high-quality at an affordable price.

+  Logo & Brand Idenity

+  Renaming (Formerly Barbercue Rib Manufacturers)

+  Tag Line

+  Positioning Statement & Brand Narrative

+  Product Packaging

+  Range Extensions

Raising Brand Performance

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