+ ICORE GEAR | CABLE CORE

Driving instore sales
with better packaging

iCoreGear needed to upgrade their product packaging for increased onshelf presence, greater target consumer appeal, and clear communication of product benefits – to drive retail sales.

WHO
iCoreGear is an American Chinese company that develops stylish and functional accessories for Apple owners looking to extend the capabilities of their computers and devices.

WHAT
Packaging design was developed to align with and reflect an associated visual style that Apple consumers instantly recognise, whilst maintaining distinct brand differentiation. Prominent communication of key benefits and supporting visual graphics were introduced on multiple faces of the packaging – for clear feature/benefit identification by instore consumers.